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The 2nd Oxford Islamic Branding and Marketing Forum will take place 12-13 July, 2012, in Kuala Lumpur, Malaysia. Details soon to be announced.
Information on the Inaugural Forum:
The Inaugural Oxford Global Islamic Branding and Marketing Forum
“The Rise of Global Islamic Business: Muslim Market Opportunities and Challenges”Saïd Business School hosted its Inaugural Islamic Branding and Marketing Forum on 26-27 July 2010. The Forum aims to bring together business leaders, branding and marketing experts and thought leaders to discuss the key issues that face this growing market. Download the Forum report: Oxford Islamic Branding and Marketing Forum 2010 Report
About the Forum
According to the Pew Research Center a comprehensive demographic study of more than 200 countries finds that there are 1.57 billion Muslims of all ages living in the world today, representing 23% of an estimated 2009 world population of 6.8 billion. Not only is the Muslim population a significant percentage of the global population but AT Kearney also point out that the market for sharia compliant products or services – that is products and services that confirm to Islamic Law – totals USD$2trillion annually and is growing rapidly.
As Muslim countries develop, there is an expressed need to develop and market their own brands to the rest of the world. Additionally, there is massive interest amongst non-Muslim companies in how to enter and penetrate this global market, which spans many industries, including finance, food and beverage, cosmetics, healthcare, pharmaceuticals, logistics, tourism, fashion, and others.
This Forum brings Muslim and non-Muslim leaders and companies from a variety of business sectors together to discuss how to develop better trade and business relations and to learn from each other about the markets involved and the techniques required. Islam is one religion, but within the Islamic global population there are many markets that behave differently from cultural and business perspectives and both Muslim and non-Muslim marketers seek to understand these differences effectively to address their needs.
