Oxford Global Islamic Branding and Marketing Forum blog

When fast-food giant Kentucky Fried Chicken (KFC) announced last year that it was trialling halal chicken in eight of its London stores serving sizeable Muslim communities, it looked like further evidence of halal meat entering the mainstream. This seemed to be great news for both halal meat processors and for UK Muslim consumers, as they could now be catered for at the biggest chicken retailer on the high street. Chicken is probably Muslims’ favourite meat and, on paper at least, it looked like sound business sense to cater for Muslim communities in areas such as Beckton, Leyton and Edmonton, where demand would be high.

For the full story visit: http://www.meatinfo.co.uk/news/fullstory.php/aid/10509/Halal_war_of_words.html

By Adam Baker  - Published:  16 April, 2010