Shelina Janmohamed of Ogilvy Noor writes in the FT It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and really make a splash for your brand by growing a new segment. Where should you look? The Muslim consumer. Here’s why: a global population of 1.8bn people who say
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Oxford Islamic Marketing
The news suspended forks on their way to mouths, and sent supermarkets rushing to pull goods from shelves. Last month, the website Débat Halal claimed it had evidence that a popular brand of halal-certified poultry sausages marketed in France by a giant international food producer actually contain pork, rendering them forbidden — or haram —
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Oxford Islamic Marketing
DOHA: After the Samsung Galaxy S smartphone, it’s now the Samsung Galaxy Tab which is also “fluent” in Arabic content offering applications on social media and access to Islamic websites. Click here for the full story: http://www.thepeninsulaqatar.com/qatar/143811-samsung-galaxy-tab-becomes-fluent-in-arabic.html
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Oxford Islamic Marketing
The Financial Times writes that Bloomberg launches on Monday 21st February an Islamic finance platform, sharpening the expansionist financial information company’s emerging markets strategy and providing a vote of confidence for a sharia-compliant market that has seen growth slow. Read article here.
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Oxford Islamic Marketing
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Oxford Islamic Marketing
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Oxford Islamic Marketing
The Pew Forum on Religion and Public Life has conducted a study on Muslims in Europe. “Over the past two decades, the number of Muslims living in Western Europe has steadily grown, rising from less than 10 million in 1990 to approximately 17 million in 2010.1 The continuing growth in Europe’s Muslim population is raising
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Oxford Islamic Marketing
The world’s Muslim population is expected to increase by about 35% in the next 20 years, rising from 1.6 billion in 2010 to 2.2 billion by 2030, according to new population projections by the Pew Research Center’s Forum on Religion & Public Life. http://pewforum.org/The-Future-of-the-Global-Muslim-Population.aspx
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Oxford Islamic Marketing
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. To read the full story in Marketing Week
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Oxford Islamic Marketing
by Jonathan A. J. Wilson Extracts from: Wilson, J.A.J and Liu, J. (2010), “Shaping the Halal into a brand?”, Journal of Islamic Marketing, (to appear in July, issue No.2, 2010). In business, the doctrine of what is halal has culminated in the creation of ingredient brands and in some cases forms of co-branding. Where the
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Oxford Islamic Marketing