The Muslim consumer: building your brand for a fast-growing segment

Shelina Janmohamed of Ogilvy Noor writes in the FT It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and really make a splash for your brand by growing a new segment. Where should you look? The Muslim consumer. Here’s why: a global population of 1.8bn people who say

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French Muslims Confused Over Halal Restrictions

The news suspended forks on their way to mouths, and sent supermarkets rushing to pull goods from shelves. Last month, the website Débat Halal claimed it had evidence that a popular brand of halal-certified poultry sausages marketed in France by a giant international food producer actually contain pork, rendering them forbidden — or haram —

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Samsung Galaxy Tab becomes fluent in Arabic

DOHA: After the Samsung Galaxy S smartphone, it’s now the Samsung Galaxy Tab which is also “fluent” in Arabic content offering applications on social media and access to Islamic websites. Click here for the full story: http://www.thepeninsulaqatar.com/qatar/143811-samsung-galaxy-tab-becomes-fluent-in-arabic.html

Bloomberg extends Islamic service

The Financial Times writes that Bloomberg launches on Monday 21st February an Islamic finance platform, sharpening the expansionist financial information company’s emerging markets strategy and providing a vote of confidence for a sharia-compliant market that has seen growth slow. Read article here.

Indonesian women splash out at Islamic spas

(Reuters) – Indonesian women are splashing out on treatments at spas aimed at meeting Islamic values, including paying for special headscarf styling, as affluence rises in the world’s most populous Muslim nation. Click here for the full story.

Islamic beauty: Can halal cosmetics outgrow their niche?

An article by By Martina Fuchs discusses the future Halal Cosmetics. Click here for the story.

Muslim Networks and Movements in Western Europe

The Pew Forum on Religion and Public Life has conducted a study on Muslims in Europe. “Over the past two decades, the number of Muslims living in Western Europe has steadily grown, rising from less than 10 million in 1990 to approximately 17 million in 2010.1 The continuing growth in Europe’s Muslim population is raising

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The Future of the Global Muslim Population: Projections for 2010-2030

The world’s Muslim population is expected to increase by about 35% in the next 20 years, rising from 1.6 billion in 2010 to 2.2 billion by 2030, according to new population projections by the Pew Research Center’s Forum on Religion & Public Life. http://pewforum.org/The-Future-of-the-Global-Muslim-Population.aspx

Young, connected and Muslim by Marketing Week

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. To read the full story in Marketing Week

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Putting the Halal into Brands, or Branding the Halal?

by Jonathan A. J. Wilson Extracts from: Wilson, J.A.J and Liu, J. (2010), “Shaping the Halal into a brand?”, Journal of Islamic Marketing, (to appear in July, issue No.2, 2010).  In business, the doctrine of what is halal has culminated in the creation of ingredient brands and in some cases forms of co-branding. Where the

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