Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.
To read the full story in Marketing Week click Read the Rest »

by Jonathan A. J. Wilson
Extracts from: Wilson, J.A.J and Liu, J. (2010), “Shaping the Halal into a brand?”, Journal of Islamic Marketing, (to appear in July, issue No.2, 2010).
 In business, the doctrine of what is halal has culminated in the creation of ingredient brands and in some cases forms of co-branding. Where the term Halal Read the Rest »

by Jonathan A. J. Wilson
Extracts from: Wilson, J.A.J. and Liu, J. (2009), “The Polytheism of Branding: Evaluating brands through their Worship”, in Nafees, L., Krishnan, O. and Gore, T., Brand Research, Macmillan Publishers India Ltd., New Delhi, pp.207-229.
Brands are created with the intention by their owners, of encouraging consumption, patronage and the formation of a Read the Rest »

“… let there be among you traffic and trade by mutual good-will”. (Chapter 4:29, The Qur’an).
Brand Islam are worldwide awards and kitemark standards recognizing those brands and organizations engaging with the developing Muslim marketplace and also identifying the best Muslim owned brands.
Growing awareness and activity amongst major brands to access the trillion dollar Muslim marketplace Read the Rest »

Muslims know a thing or two about branding, after all they already own some of the world’s most well known brands. To Muslims, the brand ‘Islam’ represents a way of life; the ‘ummah’ is a transnational super-community; ‘Halal’ is a global food brand; Ramadan, Hajj, Jihad,and  Zakat to name but a few are also all Read the Rest »

KUALA LUMPUR, May 20, 2010 – As political and business leaders of the Muslim world come together in Kuala Lumpur for the 6th World Islamic Economic Conference, a tectonic shift is happening in the Muslim world. According to Ogilvy & Mather’s survey on “Islamic Branding,” a new generation is redefining what it means to be Read the Rest »

Ogilvy & Mather has launched Ogilvy Noor in partnership with TNS, reflecting a strong rise in interest in the understanding how to engage the growing Muslim market.
For more on Ogilvy Noor and their work on Islamic Branding and Marketing visit:
http://www.media.asia/Newsarticle/2010_05/Ogilvy-launches-Islamic-branding-practice-Ogilvy-Noor/39990
http://www.media.asia/Newsarticle/2010_05/Five-things-you-need-to-know-about-The-global-Muslim-market/39994
http://www.marketing-interactive.com/news/19834
http://www.marketing-interactive.com/news/19846
http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=5779%3Aogilvy-a-mathers-research-defines-global-rise-of-new-muslim-consumer&catid=1%3Abreaking-news&Itemid=2
http://ogilvynoor.com/

Prime Minister Dato Najib Razak of Malaysia, speaking at the opening of the 6th World Islamic Economic Forum announced Malaysia is planning on issuing its first Islamic bond in eight years. For the full story visit: http://www.straitstimes.com/BreakingNews/SEAsia/Story/STIStory_528571.html

At the 6th World Islamic Economic Forum, President Yudhoyono of Indonesia spoke of the importance of entrepreneurship to attract investors and contribute to global harmony. For the full story visit: http://www.bernama.com/bernama/v5/newsindex.php?id=499417

Baroness Warsi was announced as the first Muslim woman to sit in the UK Cabinet. In addition she has been appointed as the Chairperson of the Conservative Party. For more information see the following links:
http://news.bbc.co.uk/1/hi/uk_politics/election_2010/8678576.stm
http://www.muslimnews.co.uk/news/news.php?article=17992